SMALL GIANT: Full Service (Pitch, Shoot, Edit, Grade)
DIRECTOR: Nick Morrison
This campaign was a fantastic experiment btw Small Giant and FYI! FYI approached us with a simple idea: "translate this show's OFF THE GRID lifestyle for a COSMOPOLITAN audience" ...and asked us to RUN with it.
And run with it we did! We presented six ideas (for six spots AND an image), concepted them, shot them in the woods, came back, did the edit, polished a final grade, and delivered!
To have this level of trust and back and forth with FYI was fantastic!
Kudos also to Fervor Records, for helping us licence that Wayne Newton song!